Course Description


Are you ready to take your art career to the next level?


Every artist must present their work professionally in order to be taken seriously, sell their work and reach their goals. In a highly competitive marketplace, artists need skills and resources to make big impact with portfolio submissions as well as marketing. 

This comprehensive course covers: 
  • Developing and self-curating your portfolio
  • Taking photographs of your artwork 
  • Managing, editing and protecting your images
  • Supporting materials and how to write them
  • Creating an artist media kit
  • Getting juried in
  • Creating a photo email signature
  • Image checklist for your marketing toolbox
  • Resource directory of online tools, and much more!

Course Instructors

Carolyn Edlund & Kelly Heck

Carolyn Edlund is the founder of Artsy Shark, whose mission is to inspire artists to build better businesses. Her background includes running a successful production studio for 20 years and selling for a major art publisher. She has written hundreds of business articles, speaks at art business conferences, and runs an art business consulting practice.Kelly Heck is a professional photographer who provides services to all sized businesses as well as to individuals needing personal branding photography and consumer portraiture services. Kelly is also a photo contractor for several marketing and design agencies.  

Course curriculum

  • 1

    Welcome

    • Welcome

  • 2

    Your Best Portfolio

    • Introduction

    • Your Signature Style

    • Build a Cohesive Portfolio

    • Presentation and Feedback

    • The Structure of Your Portfolio

  • 3

    Your Portfolio Images

    • Introduction

    • Portfolio Image Checklist

    • Jury Photos

    • Detail Shots

    • In Situ Photos

    • Work in Progress Photos

    • Exhibition and Event Photos

    • Marketing Photos

    • Artist Videos

    • Artist Video Example: The Empty Boat, Courtesy of Susan McLaughlin

    • Self-Evaluation: Your Portfolio Images

    • Downloadable Portfolio Self-Evaluation

  • 4

    How to Photograph Your Art

    • Introduction

    • Location

    • Positioning

    • Lighting

    • Exposure Settings

    • Review Photographs for Improvements

    • Gear Splurges

    • LIVE DEMO: How To Photograph Your Artworks

  • 5

    Manage and Protect Your Images

    • Introduction

    • Digital Lesson: File Organization & Archiving

    • Digital Lesson: File Formats

    • Digital Lesson: Post Production

    • Digital Lesson: How to Make Your Images Web Friendly

    • Protect Your Ownership: Image Meta Data

    • Protect Your Ownership: Copyright Protection

    • Protect Your Ownership: Watermarking Your Images

    • LIVE DEMO: Adobe Lightroom Workflow

    • LIVE DEMO: Photoshop Your 2D Artwork In Situ

    • LIVE DEMO: Photoshop Your 3D Artwork In Situ

    • DOWNLOAD: Horizontal Background

    • DOWNLOAD: Vertical Background

  • 6

    Supporting Collateral

    • Types of Collateral

    • Your Artist Statement

    • Your Artist CV

  • 7

    Use Portfolio Images to Market Your Art

    • Introduction

    • Use Portfolio Images for Digital Purposes

    • Use Portfolio Images for Print Purposes

    • Create Engaging Marketing Images

    • How to Make an Artist Media Kit

    • Sample Media Kit - Greta Olivas

    • Sample Media Kit - Mary Garrish

    • Sample Media Kit - Leslie Kell

  • 8

    Bonus Material: How to Get Juried In

    • BONUS Introduction

    • How to Get Juried In

    • Checklist for Submitting to the Jury

    • DOWNLOADABLE Checklist for Submitting to the Jury

  • 9

    Bonus Material: Directory of Image Manipulation Tools

    • Directory of Image Manipulation Tools

  • 10

    Bonus Material: How to Create a Photo Email Signature

    • BONUS Introduction

    • Create an Engaging Email Signature

    • Email Signature Demo

  • 11

    Bonus Material: Exposure Explained - How To Use Your Camera

    • BONUS Introduction

    • Exposure Explained - How To Use Your Camera

  • 13

    Resources & Artist Links

    • Thank You to Our Artists

    • Resource Links

Reviews

5 star rating

Dynamic Portfolio

Mary Garrish

Excellent source for making a great art portfolio

Excellent source for making a great art portfolio

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5 star rating

Excellent Course

Janice Pluma

Even though I've been a working artist for years, I found this course to have lots of new and useful information that applied to my practice. Thanks for refr...

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Even though I've been a working artist for years, I found this course to have lots of new and useful information that applied to my practice. Thanks for refreshing my memory of photography techniques I learned in college, but had forgotten! This is so worth the time spent to go through the lessons and bargain priced, as well.

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5 star rating

Very Helpful Course

Steven Lester

I completed the ArtsyShark course, Sell More Art with a Dynamic Portfolio, and found it very helpful. I felt it was comprehensive and covered a great deal of...

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I completed the ArtsyShark course, Sell More Art with a Dynamic Portfolio, and found it very helpful. I felt it was comprehensive and covered a great deal of helpful material. Despite the fact that I had already been introduced to many of the concepts, the practical aspects of photographing my own art was extremely helpful. In fact, Kelly Heck's tip on using a polarizing filter solved a major reflection problem I was having. I purchased a filter the next day and put it to use!

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5 star rating

excellent

Denice Peters

I really learned a lot from this course!

I really learned a lot from this course!

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5 star rating

This is a DYNAMIC course!

Leslie Kell

“Sell More Art with a Dynamic Portfolio” is an in-depth resource with a clear plan and concise information wrapped into an amazing course. There isn’t an art...

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“Sell More Art with a Dynamic Portfolio” is an in-depth resource with a clear plan and concise information wrapped into an amazing course. There isn’t an artist out there that wouldn’t benefit from spending some time with Carolyn and Kelly. The “How to Photograph your Artwork" chapter is the clearest step by step I’ve ever seen of camera set up and real results. Kelly's explanation of settings such as ISO, speed and F-stop is wonderful for people who aren’t professional photographers. I’ve spent years explaining some of information in the "Manage and Protect Your Images” to people – I’ve tried to point them to sites and resources – and here it is all in one place! …and Photoshop and Lightroom demos too! The Bonus Materials at the end are worth the price of the course. Wonderful relevant content.

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5 star rating

FANTASTIC!

Anita Nevar

Brilliant course. A wealth of information and has helped me immensely to tighten up things I have been struggling to with. I wish I had found this earlier as...

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Brilliant course. A wealth of information and has helped me immensely to tighten up things I have been struggling to with. I wish I had found this earlier as it would have saved me months of googling and confusion. I highly recommend this for any artist wanting to go next level with their portfolio.

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5 star rating

Sell More Art with a Dynamic Portfolio

Rosamund Merrill

Helpful information on identifying strongest works , as well how to interpret critiques constructively.

Helpful information on identifying strongest works , as well how to interpret critiques constructively.

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4 star rating

Best Portfolio

Lynn Flint Widdifield

I though the Best Portfolio was a good introduction to the why aspects of a best portfolio and provided some teasers bout how to use a portfolio. Throughout ...

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I though the Best Portfolio was a good introduction to the why aspects of a best portfolio and provided some teasers bout how to use a portfolio. Throughout the presentation, I felt it would be helpful to see what an actual finished product looks like. Is it a printed product you hold in your hands or digital product you view? I'm sure you'll answer these questions as we move forward.

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