Course description



Are you ready to take your art career to the next level?

Every artist must present their work professionally in order to be taken seriously, sell their work and reach their goals. In a highly competitive marketplace, artists need skills and resources to make big impact with portfolio submissions as well as marketing. 

This comprehensive course covers: 
  • Developing and self-curating your portfolio
  • Taking photographs of your artwork 
  • Managing, editing and protecting your images
  • Supporting materials and how to write them
  • Creating an artist media kit
  • Getting juried in
  • Creating a photo email signature
  • Image checklist for your marketing toolbox
  • Resource directory of online tools, and much more!
 

Reviews (4)

by Lloyd Crow

Excellent source for making an artist statement and CV

by Mary Garrish

I completed the ArtsyShark course, Sell More Art with a Dynamic Portfolio, and found it very helpful. I felt it was comprehensive and covered a great deal of helpful material. Despite the fact that I had already been introduced to many of the concepts, the practical aspects of photographing my own art was extremely helpful. In fact, Kelly Heck's tip on using a polarizing filter solved a major reflection problem I was having. I purchased a filter the next day and put it to use!

by Steven Lester

Read more

by Lloyd Crow

Excellent source for making an artist statement and CV

by Mary Garrish

I completed the ArtsyShark course, Sell More Art with a Dynamic Portfolio, and found it very helpful. I felt it was comprehensive and covered a great deal of helpful material. Despite the fact that I had already been introduced to many of the concepts, the practical aspects of photographing my own art was extremely helpful. In fact, Kelly Heck's tip on using a polarizing filter solved a major reflection problem I was having. I purchased a filter the next day and put it to use!

by Steven Lester

“Sell More Art with a Dynamic Portfolio” is an in-depth resource with a clear plan and concise information wrapped into an amazing course. There isn’t an artist out there that wouldn’t benefit from spending some time with Carolyn and Kelly. The “How to Photograph your Artwork" chapter is the clearest step by step I’ve ever seen of camera set up and real results. Kelly's explanation of settings such as ISO, speed and F-stop is wonderful for people who aren’t professional photographers. I’ve spent years explaining some of information in the "Manage and Protect Your Images” to people – I’ve tried to point them to sites and resources – and here it is all in one place! …and Photoshop and Lightroom demos too! The Bonus Materials at the end are worth the price of the course. Wonderful relevant content.

by Leslie Kell

Carolyn Edlund &  Kelly Heck

Carolyn Edlund & Kelly Heck

Course Instructors

Carolyn Edlund is the founder of Artsy Shark, whose mission is to inspire artists to build better businesses. Her background includes running a successful production studio for 20 years and selling for a major art publisher. She has written hundreds of business articles, speaks at art business conferences, and runs an art business consulting practice.

Kelly Heck is a professional photographer who provides services to all sized businesses as well as to individuals needing personal branding photography and consumer portraiture services. Kelly is also a photo contractor for several marketing and design agencies.  


Course Contents

15 Videos

46 Texts

6 PDFs

1 Audio

2 Downloads

Course Curriculum

Welcome

Bonus Material: Directory of Image Manipulation Tools

Bonus Material: How to Create a Photo Email Signature
09:55

Bonus Material: Exposure Explained - How To Use Your Camera
00:31