Course description
Ready to take your creative business to the next level? You need Marketing Strategies that work!
Successful artists inspire others to become collectors by using marketing methods that resonate emotionally with them. Grow your own art business by learning how you can do this, too.
This course will teach you how to:
- Develop your best portfolio, present yourself professionally, and get your work taken seriously.
- Identify your target audience, and write compelling marketing messages that resonate - converting prospects into collectors.
- Get press coverage, gain testimonials, and develop a raving fan base for your art.
- Use smart marketing techniques, ranging from direct mail and advertising to online and email campaigns.
- Build your network, make repeat sales and get referrals to new collectors.
- Create an effective art website that shares your story and portfolio with the world.
- Use social media to build a fan base, and drive traffic to view your work.
- Create a solid plan, market your work, gather prospects, follow up - CLOSE THE SALE!
Scroll down to view the course curriculum and topics.
Carolyn Edlund
Art Business Writer, Speaker and Consultant
Carolyn Edlund is an art business consultant, writer and speaker, teaching courses on marketing, sales and other topics for artists and makers.
With a background that includes 20 years running her own successful production studio, and seven years as a sales rep for a national art publisher, she has extensive experience in all aspects of launching and growing a creative business.
Since founding Artsy Shark in 2009, she has written hundreds of articles on the business of art. She spent more than seven years as the Executive Director of the Arts Business Institute, and currently teaches at professional development events in collaboration with the Clark Hulings Fund for Visual Artists.
Get in touch: Carolyn@ArtsyShark.com
Course Curriculum
Getting Ready to Market
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Your Portfolio
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Visual Presentation
03:00
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Connecting With Your Customer
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Niche Markets
01:59
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Features & Benefits
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Customer Motivation
What Motivates Customers?
Persuasion Trigger: Scarcity
Self-Evaluation: Scarcity
Downloadable Self-Evaluation: Scarcity
Persuasion Trigger: Authority
Self-Evaluation: Authority
Downloadable Self-Evaluation: Authority
Persuasion Trigger: Social Proof
Self-Evaluation: Social Proof
Downloadable Self-Evaluation: Social Proof
Persuasion Trigger: Support a Cause
Self-Evaluation: Support a Cause
Downloadable Self-Evaluation: Support a Cause
What About Discounting?
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Traditional Marketing Methods
Overview: Traditional Marketing Methods
Traditional Marketing Method: Direct Mail
Exercise: Direct Mail Project
How to Build a Mailing List
Traditional Marketing Method: Print Advertising
Traditional Marketing Method: Print Collateral
Traditional Marketing Method: Signage
Self-Evaluation: Traditional Marketing Methods
Downloadable Self-Evaluation: Traditional Marketing Methods
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Marketing Strategy: Getting Press
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New Marketing Method: Art Websites
01:40
Take Your Marketing Online
Selling Art Online
Working with Third-Party Websites and Template Providers
Video: Create an Effective Art Website
Website Basics: Getting Started
Images for Your Art Website
Your Art Website Home Page
Your Art Website About Page
Doing E-Commerce
Should You Write a Blog?
The User Experience
Self-Evaluation: Your Art Website
Downloadable Self-Evaluation: Your Art Website
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New Marketing Method: Email Marketing
02:33
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New Marketing Method: Push Notifications and Chatbots
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Implement Your Marketing Strategies
01:46
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Reviews (4)
Wonderful course to create a plan of success!
by Becca Basic
ArtsyShark Success Guide: Marketing Strategies for Artists is a deeply comprehensive look into marketing for artists. Though detailed, the information is easy to follow and understand. Information regarding the psychology of the buyer and instruction on how to convert prospects into avid collectors was impressivel This course takes you step by step, providing downloadable checklists and self-evaluations that allow you to take measure your business and create a plan for success!
Wonderfully comprehensive and informative marketing course!
by Loren Garfolo
The "ArtsyShark Success Guide: Marketing Strategies for Artists" course covers a lot of marketing strategies and info, but presents it all in a format that progresses logically from one topic to the next. The topics themselves are comprehensive, offering lots of material and suggestions, but are well-written, easy to follow and understandable. I especially appreciated the "Self Evaluation" downloadable pdfs at the end of each section that will not only help me organize and keep track of the steps I need to take, but force me as well to stop for a moment to think through what I really need to do to create a viable marketing strategy for my artwork.
Excellent Marketing Guide
by Robin Pedrero
Thank you for this Success Guide Artsyshark! It is filled with valuable marketing strategies for artists. This is especially apropos now, as I set forth on my goals and business plan for the new year. I took pages of notes to springboard ideas and checklists of to-dos. Right away I am putting your course into action using the evaluation sheets, tips for in situ, video on using images in marketing, the press kit and the in-depth questions. Your shared resources are a treasure!
Robin Maria Pedrero
Wonderful course to create a plan of success!
by Becca Basic
ArtsyShark Success Guide: Marketing Strategies for Artists is a deeply comprehensive look into marketing for artists. Though detailed, the information is easy to follow and understand. Information regarding the psychology of the buyer and instruction on how to convert prospects into avid collectors was impressivel This course takes you step by step, providing downloadable checklists and self-evaluations that allow you to take measure your business and create a plan for success!
Wonderfully comprehensive and informative marketing course!
by Loren Garfolo
The "ArtsyShark Success Guide: Marketing Strategies for Artists" course covers a lot of marketing strategies and info, but presents it all in a format that progresses logically from one topic to the next. The topics themselves are comprehensive, offering lots of material and suggestions, but are well-written, easy to follow and understandable. I especially appreciated the "Self Evaluation" downloadable pdfs at the end of each section that will not only help me organize and keep track of the steps I need to take, but force me as well to stop for a moment to think through what I really need to do to create a viable marketing strategy for my artwork.
Excellent Marketing Guide
by Robin Pedrero
Thank you for this Success Guide Artsyshark! It is filled with valuable marketing strategies for artists. This is especially apropos now, as I set forth on my goals and business plan for the new year. I took pages of notes to springboard ideas and checklists of to-dos. Right away I am putting your course into action using the evaluation sheets, tips for in situ, video on using images in marketing, the press kit and the in-depth questions. Your shared resources are a treasure!
Robin Maria Pedrero
Clear focus and specific strategies to marketing art
by Leslie Kell
The depth and breadth of this course is impressive! Each section offers strategies and specific steps to effective marketing and raising your game to a new level. After years of following ArstyShark.com, I can say that I have learned a great deal. This course brings it all into focus and adds layers of information and insight into the business of art. Even the most seasoned professionals will find gems in the lessons and exercises that will elevate their efforts and propel their careers.