How to Wholesale
A Step-by-Step Guide for the Creative Entrepreneur
Interested in wholesaling your art or handmade work? Wholesaling is a sustainable model that can help you scale your small business.
This course contains essential information on how the wholesale marketplace works, how to get started, and best practices for success.
Carolyn Edlund
Getting Started
Is Wholesaling Right for You?
How Wholesaling Will Change Your Small Business
Self-Evaluation: What Would Your Wholesale Business Look Like?
Self-Evaluation: What Would Your Wholesale Business Look Like Downloadable PDF
Consigning vs. Wholesaling
Making the Transition
Consignment Can Still be Useful - Here's Why
Negotiating Wholesale/Consignment with Store Buyers
Artist Story: Evelyn Pelati Dombkowski
Self Evaluation: Consignment to Wholesale
Self-Evaluation: Consignment to Wholesale Downloadable PDF
Wholesale Trade Shows
Making Online Sales
Hire Sales Representatives
DIY Wholesaling
Artist Story: Emilie Cardinaux
Self-Evaluation: Approaching Wholesale Customers
Self Evaluation Approaching Wholesale Customers Downloadable PDF
Business Essentials
Production Setup
Production Calendar
Plan Your Marketing
Marketing and Sales Tools
Artist Story: Ruchi Gupta
Self-Evaluation: Business Essentials
Self-Evaluation: Business Essentials Downloadable PDF
The Basic Pricing Formula
What are Materials Costs?
What is Labor Cost?
What is Overhead?
What is Cost of Sale?
What is Profit?
Retail Markup
Terms of Payment
Extending Credit
When It's Time to Collect
Self-Evaluation: Payment Terms
What Do Retailers Want?
Exclusivity
Be a Good Partner to Your Retailers
Outstanding Customer Service
Self-Evaluation: Retail Relationships
Self Evaluation Retail Relationships Downloadable PDF
Successful Wholesaling
Thank You
I found this wholesaling course extremely helpful! It taught me a lot about wholesaling and if it’s the right market for my artwork. It also taught me a lot ...
Read MoreI found this wholesaling course extremely helpful! It taught me a lot about wholesaling and if it’s the right market for my artwork. It also taught me a lot about pricing for this industry, and in my business in general. This course has a great variety of texts, videos and self evaluations and Carolyn is very eloquent and dynamic. I highly recommend this course if you’re curious about wholesaling!
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