How to Wholesale

A Step-by-Step Guide for the Creative Entrepreneur | taught by Carolyn Edlund

Course description

Interested in wholesaling your art or handmade work? Wholesaling is a sustainable model that can help you scale your small business. 



This course contains essential information on how the wholesale marketplace works, how to get started, and best practices for success.

Carolyn Edlund
Carolyn Edlund
Art Business Writer, Speaker and Consultant

Carolyn Edlund is an art business consultant, writer and speaker, teaching courses on marketing, sales and other topics for artists and makers. 

With a background that includes 20 years running her own successful production studio, and seven years as a sales rep for a national art publisher, she has extensive experience in all aspects of launching and growing a creative business.

Since founding Artsy Shark in 2009, she has written hundreds of articles on the business of art. She spent more than seven years as the Executive Director of the Arts Business Institute, and currently teaches at professional development events in collaboration with the Clark Hulings Fund for Visual Artists.


Course Curriculum

Reviews (1)

Extremely Informative

by Karlie Carpentier Rosin
I found this wholesaling course extremely helpful! It taught me a lot about wholesaling and if it’s the right market for my artwork. It also taught me a lot about pricing for this industry, and in my business in general. This course has a great variety of texts, videos and self evaluations and Carolyn is very eloquent and dynamic. I highly recommend this course if you’re curious about wholesaling!

Extremely Informative

by Karlie Carpentier Rosin
I found this wholesaling course extremely helpful! It taught me a lot about wholesaling and if it’s the right market for my artwork. It also taught me a lot about pricing for this industry, and in my business in general. This course has a great variety of texts, videos and self evaluations and Carolyn is very eloquent and dynamic. I highly recommend this course if you’re curious about wholesaling!