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This self-paced course is designed exclusively for artists—whether you’re brand new to email marketing or looking to level up your strategy. You’ll get everything you need to grow your list, craft powerful emails, and turn your inbox into a consistent source of art sales.

  • $27.00

    Limited Time Launch Price, Regular Rate: $49

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Why You'll Love This Course

✉️ Built for artists, not marketers.

No jargon. No complicated funnels. Just straightforward tools and creative ideas tailored specifically for visual artists who want to grow their audience and income—without selling their soul.

🛠️ Practical, doable, and repeatable.

You’ll learn how to build your list (even if you’re starting from zero), write emails people actually open, and create simple systems that turn casual browsers into loyal collectors. Everything is designed to work around your art practice—not take it over.

🎨 Real examples, beautiful templates, and step-by-step guidance.

You’ll get access to artist-tested subject lines, email design tips, opt-in form strategies, newsletter content ideas, and even bonus swipe files to speed things up. Plus, we’ll show you how to use tools like Canva and email platforms with confidence.

❤️ No pressure, just results.

This course is about building relationships with your collectors, telling your story, and making consistent sales without burning out. Whether you’re a seasoned pro or a self-taught creative just starting to grow, this course meets you where you are—and gives you the roadmap forward.

Ready to stop guessing and start growing your art business?

We built this course to be artist-friendly, tech-simple, and results-driven. If you’re serious about turning followers into collectors, this is your next step.

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Course curriculum

  • 1

    Introduction to Email Marketing for Artists

    • The Benefits of Email Marketing

    • Lesson 1: Why Email Marketing is Essential for Artists

    • Lesson 2: Understanding the Basics

    • Quick Email Marketing Assessment Quiz
  • 2

    Building Your Email List

    • Lesson 1: Why an Email List is So Valuable

    • Lesson 2: Start with Email Right Now/Grow Your List from Scratch

    • Lesson 3: More Strategies for Growing Your List

    • Lesson 4: Create a Dynamic Opt-In Form that Works

    • Lesson 5: Maintaining a Healthy List

    • Homework: Email List Building Challenge
  • 3

    Crafting Compelling Emails

    • Lesson 1: Types of Emails

    • Lesson 2: Writing Effective Email Copy

    • Lesson 3: Designing Your Emails

    • VIDEO: Amazing Artist Examples

    • Homework: Newsletter Design Assignment

    • BONUS: 50 Fresh Ideas for Emails
  • 4

    Marketing Strategies for Artists

    • Lesson 1: Content Marketing in Emails

    • Lesson 2: Timing and Frequency of Emails

    • Lesson 3: Integrating Email Marketing with Other Channels

    • Homework: Email Campaign Simulation
  • 5

    Advanced Email Marketing Techniques

    • Lesson 1: Incorporating Visual Elements

    • Lesson 2: Unleashing Creative Ideas for Interactive Emails

    • Lesson 3: Tracking and Analyzing Performance

    • VIDEO TUTORIAL: Using Canva

    • Homework: Peer Review and Feedback Loop
  • 6

    Next Steps

    • Creating an Action Plan

    • Example Action Plan - First 3 Months

    • Homework: Real-World Application Project

    • Resources and Tools

    • Recap of Key Takeaways & Certificate of Completion

Instructor(s)

Instructor

Hallie Edlund

Hallie Edlund is a seasoned professional specializing in social media management, website development, and virtual assistance. She holds a bachelor's degree in Art from Towson University. With over a decade of experience, she has a proven track record of successfully helping artists grow their small businesses and online presence. When she's offline, Hallie enjoys cooking elaborate Italian recipes and exploring nature with her dog in Washington State. To work with Hallie, contact her at [email protected]