The Artists Guide to Email Marketing
This comprehensive course equips artists with the necessary tools and knowledge to effectively use email marketing as a powerful tool for growing their businesses and connecting with their audience.
This self-paced course is designed exclusively for artists—whether you’re brand new to email marketing or looking to level up your strategy. You’ll get everything you need to grow your list, craft powerful emails, and turn your inbox into a consistent source of art sales.
$27.00
Limited Time Launch Price, Regular Rate: $49
No jargon. No complicated funnels. Just straightforward tools and creative ideas tailored specifically for visual artists who want to grow their audience and income—without selling their soul.
You’ll learn how to build your list (even if you’re starting from zero), write emails people actually open, and create simple systems that turn casual browsers into loyal collectors. Everything is designed to work around your art practice—not take it over.
You’ll get access to artist-tested subject lines, email design tips, opt-in form strategies, newsletter content ideas, and even bonus swipe files to speed things up. Plus, we’ll show you how to use tools like Canva and email platforms with confidence.
This course is about building relationships with your collectors, telling your story, and making consistent sales without burning out. Whether you’re a seasoned pro or a self-taught creative just starting to grow, this course meets you where you are—and gives you the roadmap forward.
The Benefits of Email Marketing
Lesson 1: Why Email Marketing is Essential for Artists
Lesson 2: Understanding the Basics
Quick Email Marketing Assessment Quiz
Lesson 1: Why an Email List is So Valuable
Lesson 2: Start with Email Right Now/Grow Your List from Scratch
Lesson 3: More Strategies for Growing Your List
Lesson 4: Create a Dynamic Opt-In Form that Works
Lesson 5: Maintaining a Healthy List
Homework: Email List Building Challenge
Lesson 1: Types of Emails
Lesson 2: Writing Effective Email Copy
Lesson 3: Designing Your Emails
VIDEO: Amazing Artist Examples
Homework: Newsletter Design Assignment
BONUS: 50 Fresh Ideas for Emails
Lesson 1: Content Marketing in Emails
Lesson 2: Timing and Frequency of Emails
Lesson 3: Integrating Email Marketing with Other Channels
Homework: Email Campaign Simulation
Lesson 1: Incorporating Visual Elements
Lesson 2: Unleashing Creative Ideas for Interactive Emails
Lesson 3: Tracking and Analyzing Performance
VIDEO TUTORIAL: Using Canva
Homework: Peer Review and Feedback Loop
Creating an Action Plan
Example Action Plan - First 3 Months
Homework: Real-World Application Project
Resources and Tools
Recap of Key Takeaways & Certificate of Completion
Hallie Edlund