Inspiring Artists to Build Better Businesses

Marketing is an activity every artist must do, and social media marketing is often a big part of that task. If you are active on Instagram (or would like to be), you need smart strategies to get noticed, gain followers, and increase engagement. We've just launched a new online e-course created specifically for artists on Instagram. It's the most effective social media platform for creative professionals to promote and sell. Purchase this course once and keep it forever. It's accessible 24/7 on our learning platform as your guide to Instagram growth.
BUY NOW $49

Course curriculum

  • 1

    Introduction to Instagram for Artists

    • Welcome to this Course

    • Self-Evaluation for Instagram

    • Overview of Instagram's features

    • Navigating the Instagram Platform

    • Developing a Content Strategy

    • CASE STUDY: En Iwamura
  • 2

    Your Instagram Strategy

    • Define your Goals and Objectives

    • Focus your Instagram Profile

    • Your Target Audience and Niche

    • CASE STUDY: Zaria Forman

    • Post Consistently
  • 3

    Highly Effective Marketing

    • Pillars of Engagement

    • Harness the Power of Hashtags

    • CASE STUDY: Halaburda

    • Game Changer: Freebies and Contests

    • The Multi-Step Campaign Method

    • The BIG List of Content Ideas

    • Selling Directly on Instagram
  • 4

    Building and Engaging Your Community

    • Network for Success

    • Making Ads that work for you

    • Unleash the Power of Influencers on an Artist's Budget

    • CASE STUDY: Jen Stark

    • Avoid Scammers
  • 5

    Advanced Techniques and Growth Hacking

    • Decode Your Analytics: Instagram Insights

    • Business Account Management Tools

    • CASE STUDY: Lisa Congdon

    • Using AI Generated Content

    • Becoming an Influencer

    • Hiring a Social Media Manager

    • BONUS: Artist Checklist

Master Instagram for Your Art

This complete course is suitable for beginners to experienced users, with essential information from getting started to supercharging your Instagram presence.

Instructor

Creative Director, Artsy Shark

Hallie Edlund

Hallie Edlund is the Creative Director of Artsy Shark, where she helps artists strengthen their online presence, clarify their marketing, and build more focused, sustainable creative businesses. Through course development, content strategy, website support, and artist business education, she works behind the scenes to create practical resources that help artists move forward with more confidence. With a background in art, digital marketing, and creative business strategy, Hallie brings a clear, artist-friendly approach to topics like visibility, communication, branding, website presentation, and long-term business growth. Her goal is to help artists cut through the overwhelm, understand what is actually working, and take realistic next steps that support their creative careers.